Client Overview
Handy Craft Shop is an online store specializing in handmade products, ranging from home décor to personalized gifts. The shop caters to customers across Malaysia, offering unique, high-quality crafts. However, the business faced challenges in gaining online visibility and competing with larger eCommerce platforms.

The Problem
Despite having a well-designed website and exceptional products, Handy Craft Shop struggled with low search engine rankings, minimal organic traffic, and poor brand awareness. The website lacked proper keyword optimization, and technical issues such as broken links and slow loading times further hampered its performance. Additionally, the client needed a stronger local SEO strategy to attract Malaysian customers searching for handmade products.

Our Approach
We implemented a strategic SEO plan tailored to address the client’s pain points, focusing on:

1. Technical SEO Optimization

   • Conducted a full website audit to identify and fix technical issues like broken links, duplicate content, and slow loading speeds.
   • Improved website performance by optimizing images and ensuring mobile responsiveness.

2. Keyword Research and Content Strategy

   • Researched low-competition, high-intent keywords specific to the handmade crafts industry.
   • Optimized product descriptions, category pages, and blog content with relevant keywords to increase search engine visibility.

3. Local SEO Implementation

   • Optimized the client’s Google My Business profile with accurate details and regular updates.
   • Focused on location-based keywords to target Malaysian customers searching for local handmade products.
   • Encouraged customer reviews to enhance credibility and visibility in local searches.

4. Off-Page SEO

   • Built high-quality backlinks from niche blogs and local directories to boost domain authority.
   • Partnered with local influencers to drive traffic and enhance brand visibility.

The Results
By April 2024, Handy Craft Shop achieved remarkable results, including:

• A 200% increase in organic traffic compared to the previous quarter.
• Improved search engine rankings for 25+ targeted keywords, with 12 keywords appearing on Google’s first page.
• A 40% increase in online sales driven by enhanced visibility and optimized content.
• Greater local engagement, with a 50% increase in clicks from Malaysian customers.

How We Delivered
Our team worked closely with Handy Craft Shop to understand their goals and provide regular progress updates. We ensured all SEO practices adhered to Google’s guidelines for long-term sustainability.

Conclusion
Through our targeted SEO strategies, Handy Craft Shop successfully improved its online visibility, increased organic traffic, and boosted sales. This case demonstrates our ability to deliver effective SEO solutions for eCommerce businesses.